Oticon Ruby Product Launch

Oticon Ruby provides the best sound quality ever offered in the essential category, plus outstanding wireless connectivity and a rechargeable solution. For the launch of Ruby I designed a new email template for Oticon, developing an updated responsive solution which supported the new brand and delighted customers.

Additionally, when Oticon decided to evolve their brand identity during the course of the campaign, I took ownership of the creative process and brand design evolution and pushed the confines/boundaries of the new CVI to create a more powerful message and design.